In compliance with Mexico’s Federal Law on the Protection of Personal Data Held by Private Parties (published in the Official Gazette on March 20, 2025), this notice explains how the personal data you share on soyalonso.com is processed.
1. Data controller
Alonso Jiménez (“SOY ALONSO”), based in Mexico City, Mexico, is responsible for processing your personal data. For any privacy matter, write to hola@soyalonso.com.
2. Personal data I collect
- Identification and contact: name, email and, if you share it, your company name.
- Information about your request: the services you are interested in and what you write in your message.
- Browsing data: IP address, browser and device type, pages visited and visit time, collected through cookies and analytics tools.
I do not request sensitive personal data or financial data through the site.
3. Purposes
Primary purposes (necessary to handle your request):
- Replying to messages and requests sent through the contact form.
- Sending you the glossary or other free materials you request.
- Following up on and providing the consulting or audit services you purchase.
Secondary purposes (not necessary for the service):
- Sending you content, news and resources about Retail Media.
- Producing statistics to improve the site and content.
If you don’t want your data used for secondary purposes, write to hola@soyalonso.com. Your refusal will not affect how your request is handled.
4. Who your data is shared with
I do not sell or rent your personal data. To run the site I rely on technology providers that process data on my behalf, such as web hosting, email and Google (Analytics and YouTube). I will only transfer data to third parties when the law allows it without your consent or when a competent authority requires it.
5. ARCO rights
You have the right to Access your data, Rectify it, Cancel it or Object to its use (ARCO rights), as well as to revoke your consent or limit the use of your data.
To exercise them, send an email to hola@soyalonso.com with:
- Your name and an email address for the reply.
- An ID proving your identity (or your representative’s).
- A clear description of the right you want to exercise and the data involved.
I will reply within the legal deadlines, through the same digital channel.
6. Cookies and tracking technologies
The site uses cookies and similar technologies to work and to measure visits. See details and how to disable them in the Cookie Policy (in Spanish).
7. Changes to this privacy notice
This notice may be updated due to legal changes or changes in how the site operates. Any change will be published on this page with its update date.
8. Authority
If you believe your right to personal data protection has been violated, you may contact Mexico’s Secretaría Anticorrupción y Buen Gobierno, the authority responsible for enforcing the law.
Last updated: November 10, 2026. This English version is provided for convenience; in case of discrepancy, the Spanish version prevails.