ABOUT ME
Hi, I’m Alonso Jiménez
Advertising professional by training, entrepreneur at heart and full-time traveler. Today I’m a Retail Media account director helping brands in the US, Mexico and Latin America sell more on Amazon, Walmart and the retailers that move the market, in English or Spanish.
+US$50M in Retail Media
+30,000 travelers with BMX
🌍 +25 countries
🇬🇧 English C2
WHERE I’VE MADE MY MARK
TIMELINE
My story, year by year
I move to Madrid to study advertising
I start my degree in Advertising Communication at Universidad Europea de Madrid (UEM). There I learn that a brand doesn’t sell itself: it’s built with strategy, data and creativity.
🎓 UEM · Madrid
Alejandro and meI co-found BMX with my brother
Together with my brother Alejandro Jiménez we founded Be México (BMX), a travel community and agency to discover the world. My first big school of digital marketing, content and sales.
✈️ Entrepreneurship
Bachelor’s and Master’s in Advertising Communication
I finish my bachelor’s and master’s at UEM, with a solid foundation in brand strategy, media and communication that I apply to every Retail Media campaign today.
📚 Bachelor’s + Master’s
I join Walmart
From 2020 to 2023 I work at Walmart, at the heart of e-commerce, with catalogs of more than 20 million products. That’s where I learn how a retailer works from the inside: catalog, content, search and advertising.
🛒 +20M products
I launch Instalogia
I create Instalogia, a course to learn how to make a living from social media. We sold it to 280 people: proof that well-made content sells too.
📱 280 students
BMX turns 10
A decade later, BMX has more than 30,000 travelers. What started between brothers is now a community that keeps growing.
🌎 +30,000 travelers
Retail Media Account Director
I work with AII Beauty y Omnicom as a Retail Media account director, managing strategies on Amazon, Walmart, Target, Instacart and Mercado Libre with more than US$50M in annual ad spend. I share everything I learn on my channel Retail Media con Alonso and in my free course (in Spanish).
🚀 Retail Media
OUTSIDE THE OFFICE
Travel is part of who I am
BMX was born from that passion, and it shapes how I work: understanding how people shop in each place, testing, learning and coming back with new ideas. If I’m not optimizing a campaign, I’m probably planning the next trip.
BRANDS I HAVE WORKED WITH
Brands that have trusted my work
From global companies to Amazon-native brands: Retail Media strategies on Amazon, Walmart and Mercado Libre.
And also: Sparkle Wellness, Naturally Tough and more.
Shall we grow your brand with Retail Media?
Tell me where you sell and what you want to achieve. I reply personally.