Alonso Jiménez · Retail Media Expert & Director
Turn your Retail Media investment into sales you can actually measure
I help brands, retailers and marketing teams grow on marketplaces and Retail Media networks across the US, Mexico and Latin America with strategy, data and constant optimization.
RETAILERS I WORK ON
Expert in the retailers that move the market
Every year I manage more than US$50 million in Retail Media for brands across categories and industries. That hands-on experience on every platform tells me what works on each retailer, how to split the budget between them and how to turn every dollar into measurable sales.
How I can help
For brands
Strategy, campaign structure and marketplace optimization to grow sales with healthy returns.
For retailers
Guidance to design, launch or improve your own Retail Media network and turn your data into a new revenue stream.
Training
Workshops and training for marketing and e-commerce teams that want to master Retail Media.
Speaking
Talks on trends, measurement and the future of digital commerce for events, companies and universities.
How I work
1. Diagnosis
We review your campaigns, catalog, data and goals to find where the opportunity is.
2. Strategy
We decide which retailers to invest in, how to split the budget and which metrics will guide every decision.
3. Optimization
We measure, test and adjust continuously so every dollar works harder.
01 · DATA
Real shopping data
02 · ACTIVATE
Your product, at the moment of purchase
03 · OPTIMIZE
We measure, test and optimize
04 · GROW
More sales, fully measurable
BRANDS I HAVE WORKED WITH
Brands that have trusted my work
From global companies to Amazon-native brands: Retail Media strategies on Amazon, Walmart and Mercado Libre.
And also: Sparkle Wellness, Naturally Tough and more.
BLOG
What’s new in Commerce Media
Strategies, tools and trends in Retail and Commerce Media, explained without the fluff so your brand sells more and better.
Retail Media FAQ
What is Retail Media?
It is advertising that lives inside retailers and marketplaces such as Amazon, Walmart or Mercado Libre, right where shoppers decide what to buy. It uses the retailer’s own shopping data to reach the right audience and measures impact all the way to the sale.
How is it different from Google Ads or Meta Ads?
Google and Meta help you create demand and traffic. Retail Media works at the last step, when the shopper is already inside the store searching or comparing products. It also runs on real purchase data, not just browsing data, and the sale is measured inside the same retailer.
Which retailers should I use?
It depends on where your customers shop and how your category behaves. In the US the key players are usually Amazon, Walmart Connect, Target and Instacart; in Mexico, Mercado Libre, Amazon and Walmart. Start where you already have sales and distribution, then expand with data.
How much budget do I need to start?
There is no universal minimum. It depends on the retailer, category, competition and your goals. The key is to start with a budget that lets you learn fast, measure results and then scale what works. We define that starting point together during the diagnosis.
Ready to get more out of your Retail Media?
Tell me where you are today and where you want to go. I reply personally.