This legal notice governs access to and use of the website soyalonso.com (the “site”). By browsing the site you accept these terms; if you don’t agree with them, please don’t use it.
1. Site owner
- Owner: Alonso Jiménez, who operates the site under the trade name “SOY ALONSO”.
- Place of operation: Mexico City, Mexico.
- Contact: hola@soyalonso.com or through the contact form.
- Activity: education, training and consulting in retail media, commerce media and ecommerce.
All services are provided through digital channels.
2. Purpose of the site
The site offers informational and educational content (blog, videos, free course and retail media glossary), as well as information about professional services such as consulting and ad account audits.
Blog and course content is general in nature and does not replace professional advice tailored to your business.
3. Use of the site
You agree to use the site lawfully and in good faith. In particular, you may not:
- Use it for unlawful activities or activities contrary to public order.
- Post or send defamatory, discriminatory or violent content, or content that infringes third-party rights.
- Introduce viruses or malicious code, or try to access systems, accounts or data without authorization.
- Copy or extract content massively or automatically without authorization.
I reserve the right to remove comments or messages that break these rules.
4. Intellectual property
The texts, videos, images, graphics, designs, logos, course, PDF glossary and other content on the site belong to Alonso Jiménez or are used with their owners’ permission, and are protected by Mexico’s Federal Copyright Law and Federal Law for the Protection of Industrial Property.
You may share links and quote short excerpts as long as you credit the source and link to soyalonso.com. Reproducing, distributing or selling the content in whole or in part without written permission is not allowed.
5. Third-party trademarks
Third-party trademarks, logos and trade names that appear on the site (for example Amazon, Walmart, Mercado Libre, Target, Instacart and the tools mentioned on the blog) belong to their respective owners. They are used for informational purposes only and do not imply sponsorship, affiliation or endorsement unless expressly stated.
6. External and affiliate links
The site may include links to third-party pages. I don’t control and am not responsible for their content, availability or policies.
Some links may be affiliate links: if you buy through them I may earn a commission at no extra cost to you. I only recommend tools and products I consider useful.
7. Liability
I try to keep the information on the site accurate and up to date, but advertising platforms, their policies and their prices change often. The content is provided “as is” and does not guarantee specific sales, investment or advertising results.
I will not be liable for damages arising from the use of the information on the site, technical interruptions or causes beyond my control.
8. Hiring services
Consulting, audits and other professional services are agreed individually: scope, price, deliverables and payment method are confirmed in writing before starting. Where applicable, the rights granted by Mexico’s Federal Consumer Protection Law will be respected, and you may contact the Federal Consumer Protection Agency (Profeco).
9. Personal data
The processing of the personal data you share on the site is governed by the Privacy Policy and the Cookie Policy, in accordance with Mexico’s Federal Law on the Protection of Personal Data Held by Private Parties.
10. Changes to this legal notice
This legal notice may be updated at any time. The current version will always be published on this page with its update date.
11. Governing law and jurisdiction
This legal notice is governed by the federal laws of the United Mexican States. For any dispute, the parties submit to the competent courts of Mexico City, waiving any other jurisdiction that may apply, unless applicable consumer law provides otherwise.
This is an English translation for convenience; if there is any discrepancy, the Spanish version prevails. Last updated: November 13, 2026.