The tools I use (my favorites) and recommend to manage ecommerce, retail media and commerce media: from Amazon PPC and analytics platforms to AI for optimizing campaigns and catalogs. Every review is based on what I apply to real accounts.
Here you’ll find comparisons, rankings and tutorials to pick the right tool for your stage: whether you’re starting to sell on Amazon, already managing several accounts or scaling on Walmart, Mercado Libre and other retailers.
Latest on tools
- Profitero in Mexico and Latin America: what to know before you sign
- Are ChatGPT Ads Worth It? Pros, Cons and My Agency Take
- ChatGPT Ads for Ecommerce: Catalogs, Remarketing and What Sellers Need to Know
- The complete Pacvue guide for agencies: rules, pacing, dayparting and 7 underused features
- How Much Do ChatGPT Ads Cost? CPC, CPM and Minimum Budget
- ChatGPT Ads Manager: How to Launch Your First Campaign Step by Step
- ChatGPT Ads: What They Are, How They Work and How to Prepare Your Brand
- Pacvue Prism Review: What It Is, How the Agentic Commerce Grid Works and My Take
- Is Profitero worth it? When to pay for it and when not to
- Profitero alternatives: options for mid-size and large brands
- Digital shelf dashboard: the 8 KPIs to check every week
- Profitero Shelf Intelligent Media: connecting the shelf to your bids
- Ratings and reviews with Profitero: catch drops before sales suffer
- Profitero vs NIQ Digital Shelf: a comparison for consumer brands
- Buy Box and price monitoring with Profitero: alerts that matter
- Content audit with Profitero: titles, images and A+ that rank
- Share of search with Profitero: how to measure your page 1 visibility
- Profitero vs Pacvue vs Skai: shelf analytics or campaign operations?
- Out of stock and ads: how to use Profitero to stop paying for empty shelves
- Profitero vs Stackline: key differences and how to choose
- What is Profitero? A plain-English guide to the digital shelf
What kind of tools will you find?
📊 Amazon PPC and campaign managementPlatforms to automate bids, budgets and rules on Amazon Ads and other retailers.
🔎 Keywords and competitionSearch research, share of voice and category analysis.
📈 Analytics and reportingDashboards, profitability by ASIN and reports your team and clients understand.
🛒 Catalog and contentListing optimization, A+ content, Brand Store and creatives.
🤖 AI and automationAI agents and tools to analyze data and save hours of work.
📺 Commerce media and DSPPlatforms for audiences, programmatic, CTV and full-funnel measurement.
🔥 Coming soon
- Top 10 Amazon PPC tools for 2027.
- PPC automation and analytics tools.
- Amazon Creative Studio: building ads with AI.
- The AI agents every Amazon seller should have.
How do I choose the tools I recommend?
I only recommend tools I know and have seen work on real accounts. In each review I tell you who it’s for, what problem it solves and when it’s not worth it. If you want help choosing the best one for your brand, write to me.